Placing Your Interests First
CFP® practitioners are distinguished from other financial advisors by the
rigorous requirements needed to obtain and retain the use of the CFP®
CFP® licensees must complete a professional academic program covering
more than 100 financial planning topics, including investments, estate
planning, income tax, retirement planning, risk management, insurance,
and general finance.
Examination The candidate must pass a two-day, 10-hour
comprehensive exam to assess his or her ability to apply financial
Experience Candidates must have at least three years of
financial planning experience prior to using the CFP® mark.
professionals must abide by the CERTIFIED FINANCIAL PLANNING ™
Board’s Code of Ethics and Professional
Responsibility. This includes serving as a fiduciary – a person in a
highly trusted position. As such, CFP® practitioners are obligated to
place your needs ahead of their financial gain. The fiduciary status
distinguishes CFP® practitioners from many other financial counselors.
Continuing Education CFP® practitioners must complete 30
continuing education units every two years.
Practice Standards The financial
planning process, conducted by CFP®
professionals, is based on established norms of practice to enhance the
professionalism and value of the process.
Six-Step Financial Planning Process
CFP® practitioners adhere to a
prescribed framework that helps the public understand what to expect in
a financial planning engagement. The six steps to the financial
planning process are:
Establish and define the client relationship
Gather Client data
Analyze and evaluate the client's financial status
and present financial planning recommendations
financial planning recommendations as agreed upon